We'll be straight with you — that's always been the CityEvoke way.
When we dropped the Stillness In Motion Zip-Up Hoodie and the The Bloom Never Begs Zip-Up Hoodie, we only ordered 50 units across both styles. Not because we wanted to manufacture hype — but because this was a genuine test. A real question we needed answered: Is a hoodie right for CityEvoke?
What the Numbers Are Telling Us
2XL is sold out. XL is almost gone. The response has been clear — you wanted these. And that means a lot to us as a brand that started with graphic tees and a very specific vision for what premium streetwear should feel like.
But here's the honest reality: winter in Australia is short. And for a brand at our stage, every dollar we make is a decision about what comes next.
Where the Money Goes
The revenue from these hoodies isn't going into our pockets — it's going straight back into the brand. We're planning to invest in a summer range that actually makes sense for our climate and our community:
- Singlets built for Australian summers
- Shorts with the same premium feel
- New graphic designs we've been sitting on
- A lighter zip-up hoodie that works year-round
That said — all of this depends on the funds. We're not going to overpromise. What we can promise is that every piece we release will be intentional, limited, and worth your attention.
Why We Keep It Limited
CityEvoke was never built to flood the market. We believe in making fewer things better — pieces that mean something, that you won't see on everyone else. The hoodie trial confirmed that our community values that same approach. You moved fast when something resonated.
That's the energy we're building on.
If You're Still Eyeing a Hoodie
If you haven't grabbed yours yet, here's where things stand right now:
- Stillness In Motion Zip-Up Hoodie — 2XL sold out, XL almost gone. Don't sleep on it.
- The Bloom Never Begs Zip-Up Hoodie — 2XL sold out . XL almost gone. Limited sizes remaining.
Once they're gone, they're gone. We won't be restocking these specific runs.
What's Next
Stay close. The summer range is in the works and it's going to hit differently. If you want to be first to know when new drops land.
Subscribe before June 20 to receive your exclusive 10% discount code and early access to my birthday celebration for the whole week.
Thanks for riding with us through this chapter. The best is still ahead.
— CityEvoke