If you've landed on a CityEvoke tee and wondered why it costs more than a basic graphic tee from a fast fashion store — this post is for you. The answer comes down to two things: the fabric and the fit. Specifically, the difference between 240 GSM and 300 GSM cotton.
Here's what it all means, why it matters, and how to pick the right one for you.
What Is GSM?
GSM stands for grams per square metre — it's how the textile industry measures fabric weight and density. The higher the number, the heavier and more substantial the fabric feels.
Most fast fashion tees sit around 140–180 GSM. They're light, they pill quickly, they lose their shape after a few washes, and the print fades fast. CityEvoke doesn't use those fabrics. Every tee is either 240 GSM or 300 GSM — both 100% cotton, both built to last.
240 GSM: The Everyday Fit
The Everyday Fit is built on 240 GSM cotton. It's a mid-weight premium fabric — substantial enough to feel quality, light enough to wear comfortably all day and across all seasons.
The silhouette is long and slim. If you want an oversized look, size up. If you want it fitted, go true to size.
Best for: everyday wear, warmer weather, a cleaner slim silhouette, or layering.
Available in the Everyday Fit:
- The Bloom Never Begs T-Shirt
- Neon Dreams: Opposite T-Shirt
- Manifest T-Shirt
- Betrayal T-Shirt
- Neon Dreams: Zira T-Shirt (Everyday Fit)
- CityEvoke 'CE' Logo T-Shirt (Everyday Fit)
- Consumed By The City T-Shirt (Everyday Fit)
- Stillness In Motion T-Shirt (Everyday Fit)
300 GSM: The Boxy Fit
The Boxy Fit is built on 300 GSM cotton. This is a premium heavyweight fabric — the kind that holds its shape, drapes with intention, and feels noticeably different the moment you pick it up.
The silhouette is boxy and structured. Order your normal size and you'll get the perfect oversized fit — no need to size up. The fabric is heavy enough to carry the silhouette exactly as it's designed.
Best for: that structured oversized streetwear look, cooler weather, statement fits, and pieces you want to keep for years.
Available in the Boxy Fit:
- The Bloom Never Begs T-Shirt (Boxy Fit)
- Neon Dreams: Zira T-Shirt (Boxy Fit)
- Neon Dreams: Opposite (Boxy Fit)
- Manifest T-Shirt (Boxy Fit)
- Betrayal T-Shirt (Boxy Fit)
- Consumed By The City T-Shirt (Boxy Fit)
- CityEvoke 'CE' Logo T-Shirt (Boxy Fit)
- Stillness In Motion T-Shirt (Boxy Fit)
Side by Side: 240 GSM vs 300 GSM
- Fabric weight: 240 GSM mid-weight vs 300 GSM heavyweight
- Silhouette: Long slim (size up for oversized) vs Boxy structured (true to size = perfect oversized)
- Best season: All year vs Cooler weather or statement fits
- Feel: Comfortable and versatile vs Substantial and structured
- Cotton: 100% both
- Print quality: Premium both — dense enough for sharp, saturated original artwork
Why the Fabric Matters for the Artwork
Every design on a CityEvoke tee is original — hand-illustrated on iPad using Procreate, built from scratch. The artwork is the point. And for the artwork to look the way it's supposed to, the fabric has to be dense enough to hold the print properly.
At 240 GSM and 300 GSM, both fabrics give the ink a solid surface to grip — resulting in sharp lines, rich colour saturation, and prints that don't crack or fade after a few washes. That's something you simply don't get on a 160 GSM fast fashion tee.
The Simple Answer
If you want a premium everyday tee with a long slim fit — go Everyday Fit (240 GSM) and size up if you want it oversized.
If you want that structured boxy oversized streetwear look — go Boxy Fit (300 GSM) in your normal size.
Both are worth it. Both are built to last. And both carry original artwork you won't find anywhere else.
→ Shop the full CityEvoke collection — Australia-wide shipping